Our team
ME
Co-Founder, Client RelationsLinkedIn

Muhallab Elhaghany

The first person you'll talk to. Finds new clients, scopes projects, and handles the day-to-day questions once you're a client.

Overview

How I work

I'm the first person you'll talk to at Atlas. I find new clients, scope out what a project actually needs, and stay the point of contact for anything that comes up once you're signed on — no account-manager hand-off, no ticket queue.

I didn't start in sales. My first job was payroll administration for a local council, then I ran a shift team at Getir — setting targets, training new hires, giving feedback on the floor. Moving into sales at ICW was a natural next step: I already knew how to figure out what someone needed and make sure they got it, just pointed at closing deals instead of running a shift.

I also run my own business — a same-day moving and courier company here in Amsterdam that I've been building since 2022. Being on the other side, as the owner who needs things to actually work, shapes how I scope projects for our clients. I know what it's like to need a website that just does its job.

Before Atlas, I spent years in sales — prospecting and lead generation in B2B software, then running a team at Getir where I set goals, trained new hires, and gave feedback in real time. That background is why I don't just take a brief at face value; I ask enough questions upfront that we build the right thing the first time.

Ayub actually worked for me first — as a sales rep at my moving company — before we decided to build Atlas together. That's where the partnership started, and it's why development and client relations run so closely here: we already knew how the other one worked.

Highlights

What I bring

I know what it's like to be the client

I run my own moving and courier business in Amsterdam, so when I scope your project I'm thinking like an owner, not just a vendor.

Real sales and lead-gen background

Years of B2B prospecting and account management before Atlas — I know how to qualify a project and get straight to what a business actually needs.

Team leadership, not just theory

At Getir I ran a team, set targets, trained new hires, and gave feedback on the floor — the same structure I bring to scoping and running client projects.

One point of contact, start to finish

You deal with me directly from the first call through the life of the project — no account manager layer, no hand-off to someone new.

The partnership started before Atlas did

Ayub worked with me at my own company before we built Atlas together, so development and client relations were already in sync when we started.

Same standard, solo or as a team

Whether I'm working alone or with the team, I hold the work to the same bar — steady effort, no settling for 'good enough.'

Ready to see what your business could look like online?

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