Shog Fuel
A free run club and halal performance brand, built to launch.
What we built
SHOG Fuel is a free, twice-a-week run club open to every pace and level — no membership, no fee. We built the site to be the front door for that community, and the foundation for the halal supplement line coming next.
The homepage runs on real data, not filler: the Ledger counts every run scheduled this year against every run already held, with the next session called out and ready for an RSVP. It's consistency made visible, not a motivational graphic.
Alongside the run club, the site carries a running journal — training, nutrition, and the science behind supplements — and an honest look at where the SHOG Fuel product line actually stands. Most of it is still in formulation, and the site says so plainly rather than oversell a launch date.
What's actually on the site
The Ledger
A live-feeling schedule tracker: runs held, runs to come, and the next session called out with a one-tap RSVP.
Dual sign-up
Discord for people who want reminders in their pocket, email for everyone else — same schedule, two doors in.
Brand story, done right
A dedicated section for what makes SHOG Fuel different — Muslim-owned, Black-owned, halal-certified — treated as the standard, not an afterthought.
Running journal
A content section for training, nutrition and supplement science, structured to take a new post every week.
Product roadmap
An honest, at-a-glance status grid for every product in the range — in formulation, planned, or ready — instead of a vague 'coming soon.'
Built for two moods
Bold dark sections for the run club energy, calm light sections for the brand story — same design system, both directions.
A closer look
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